!DOCTYPE html> Soft AI Systems | AI Voice Agents Built with Soul | San Diego
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Soft AI Systems
San Diego, California

AI built with
soul.Not just software.

☎  Call (619) 505-3255

AI agent answers 24/7  ·  Live transfer available  ·  Calls auto-disconnect at 8 min

“I would happily spend every day lost in paint and melody. Instead I get to do both — create art that moves the heart and technology that improves lives.”

Soft AI Systems exists because of a simple belief: the most powerful technology in human history should make life more human, not less.

The AI solutions we build don’t just automate — they connect. Voice interfaces that genuinely listen. Intelligent agents that anticipate. Seamless workflows that feel like working with a thoughtful collaborator rather than a machine.

Built with the same care and soul I bring to my paintings and music, every system is designed to give businesses the tools to scale while giving people back what matters most — their time, their focus, and their joy.

What We Build

AI systems that do the work and feel right doing it.

Six precision-engineered solutions designed to scale your business, close your leads, and work every hour you’re not.

01 — Core Service

AI Voice Agents

Conversational agents that sound remarkably human, never hallucinate, and are built on your complete business knowledge base. Inbound. Outbound. Every language. 24 hours a day.

VoxSaaS.com  ·  20→thousands simultaneous calls  ·  Full CRM integration
02 — Core Service

Autonomous AI Agents

Multi-step AI workflows that don’t just answer questions — they execute. CRM updates, lead qualification, follow-up sequences, and complex business logic handled end-to-end.

Custom-built per client  ·  Integrated with your existing stack  ·  Digital employees
03 — Core Service

AI Business Systems

Complete AI infrastructure for growing businesses — from lead capture to close to reactivation. Strategy, build, and integration into one coherent operation.

SoftAISystems.com  ·  Strategy + build + integration  ·  Ongoing optimization
04 — Specialty

Lead Scoring & Qualification

Every call recorded, transcribed, and summarized. Custom qualification frameworks score every lead from 1 to 100 based on the criteria that actually matter to your business.

Unlimited criteria  ·  Instant summaries per call  ·  CRM-synced automatically
05 — Specialty

Reactivation Campaigns

AI-powered win-back sequences that identify and re-engage former customers with personalized outreach. Indispensable for high-churn markets where every relationship counts.

Automated call, text & email  ·  Behavioral triggers  ·  Gyms, medspas, dental
06 — Specialty

CRM Integration & Automation

Your AI agent connects directly to your CRM. Every lead scored, every call logged, every follow-up triggered automatically. Nothing falls through the cracks ever again.

All major CRM platforms  ·  Multi-touch sequences  ·  Real-time intelligence
AI Voice Agents

The phone agent your best closer
wishes they could be.

I spent a lifetime in high-ticket sales — closing, training, and managing. I understand what separates a conversation that converts from one that doesn’t. I built every one of those instincts into these agents.

Trained on foundational sales literature — Tom Hopkins, Roger Dawson, Og Mandino — and on your complete business knowledge base. They don’t guess. They don’t hallucinate. They know your business as well as you do.

20+
Simultaneous calls at entry
∞
Scale on demand
100
Point lead scoring
24/7
Every language, every timezone

Inbound & Outbound Calling

Handles both directions simultaneously. Answers every call, makes every follow-up, never takes a day off.

Custom Knowledge Base

Built from every page of your business. Exact language programmed in, or given a framework to use its natural intelligence.

Call Recording & Summaries

Every conversation recorded, transcribed, and summarized. You see exactly what was said and what happens next.

CRM Integration & Automation

Connects to your CRM. Follow-up calls, texts, and emails triggered by lead score automatically.

Every Language

Your callers are met in their own language, without you lifting a finger.

Sales Psychology Built In

Trained on the foundational texts of negotiation and closing. These aren’t polite agents — they’re persuasive ones.

Who We Serve

Every industry that lives or
dies on the phone.

01

Dental & Medical

Appointment scheduling, reminder calls, and reactivation of dormant patients. Your front desk — without the overhead.

02

Gyms & Fitness

Trial conversion, membership win-back, and upsell sequences. High churn is solved when follow-up never stops.

03

Real Estate

Lead qualification, appointment setting, and long-term nurture on leads most agents give up on too early.

04

Insurance & Finance

Inbound support, cross-sell outreach, policy renewal reminders, and lead qualification at scale.

05

Med Spas & Aesthetics

Consultation booking, pre-appointment nurture, post-treatment follow-up, and client reactivation.

06

Automotive

Service reminders, unsold lead follow-up, and trade-in outreach handled automatically at dealership scale.

07

SaaS & E-Commerce

Onboarding sequences, churn prevention outreach, and upsell campaigns that keep retention high.

08

Any High-Volume Business

If your business relies on phone communication and loses revenue to unanswered calls — this is built for you.

Why Soft AI Systems

What you cannot get
from anyone else.

A Lifetime in High-Ticket Sales

I don’t just build AI — I build AI that closes. Every agent carries decades of experience as a closer, trainer, and manager. Deep sales psychology embedded in every conversation. That’s not a feature you can download.

Soul in the Work

I’m an artist. I paint by hand and make music from the heart. Every system I build carries that intention — technology that feels right to the human beings using it. That’s what makes callers stay on the line.

Precision, Not Templates

Nothing we build is off-the-shelf. Your knowledge base, your voice, your qualification criteria, your integration requirements. Built exactly for your business — because a voice agent that almost fits is a liability.

Premium, and Worth It

These are not cheap. They’re not meant to be. If you want the best AI voice agents available — performing at a level you’ve never encountered — you have to be willing to invest. The ROI makes that conversation simple.

Revenue Calculator

Find out exactly how much
you're losing every month.

Move the sliders. See your number. Then decide if the cost of doing nothing is acceptable.

Monthly inbound calls 500
Calls currently answered 40%
Average deal / appointment value $2,500
Your close rate 15%
Revenue lost per month
$0
From unanswered calls that never converted
Recoverable with AI agents
$0
Conservative estimate at 85% answer rate
☎ Call DOMINA — (619) 505-3255

Enterprise? Tell DOMINA you're a decision-maker — she'll connect you with Malcolm directly.

Malcolm Parkhurst — Founder

“I build these systems because I genuinely love this planet and the people on it. If I didn’t, I’d just paint.”

Two years ago I was painting canvases and making music with nothing but soul and human touch. Today I build AI systems that I believe will change how millions of people communicate, work, and live.

I’m an artist and a career high-ticket sales professional — not just a closer, but a trainer and manager who spent years developing other people’s ability to sell, negotiate, and connect. When I discovered that AI could carry all of that — the instinct, the empathy, the understanding of what people actually need to hear — I couldn’t look away.

What I build at Soft AI Systems isn’t just software. It’s a mission. The voice agents help entrepreneurs stop losing leads they worked hard to earn. Every piece connects back to the same thing I was doing with paint and music: making something that matters to real people.

Malcolm Parkhurst
Founder — Soft AI Systems  ·  VoxSaaS.com  ·  SaaSClass.online
Reach Malcolm or a senior engineer: malcolm@softaisystems.com  ·  (619) 505-3255
Ready to hear what’s possible?

Call now. DOMINA answers.

DOMINA answers with the energy of a top closer and the knowledge of your entire business. Our AI voice agent answers your call, answers your questions, and connects you directly with Malcolm or a senior engineer — or schedules your callback at your preferred time.

Calls auto-disconnect at 8 minutes  ·  Live transfer available  ·  Callback scheduling on every call

(619) 505-3255
DOMINA answers 24/7  ·  Pure energy. Every call.

malcolm@softaisystems.com